Cinderella will go to the ball: GDPR, door drops and the DMA Awards
Whistl Doordrop Media's Managing Director, Mark Davies was recently interviewed by the DMA on the impact of GDPR on Doordrop media. See his comments below:
GDPR might be the biggest headache for most members of the data driven community, but for door drops it’s the biggest blessing since sliced bread.
Door drops have, for many years, been seen as the poor relation of the marketing world. Media planners have had shinier toys to play with. Creatives would hardly go begging to work on the door drop brief.
As Mark Davies (Member of the DMA Print Council and Managing Director of Whistl Doordrop Media) says “they’ve been seen as a bit of a Cinderella.”
The world of door drops is getting a whole lot more interesting. Especially around the use of more precise targeting and better measurement techniques
And in the year of GDPR, we’re likely to see more clients than ever turn to them. “This is their moment” says Mark Davies, “today’s door drops are combining sophisticated data targeting techniques, with exceptional reach, and brilliant ROI, all without any GDPR headaches.” Whistl are seeing an significant increase in clients knocking on their door to get a look in (so Mark is one happy chap).
You can read the full article here