Mediatel adds Whistl’s doordrop planner to its new Direct Module

Mediatel, the UK media industry's number one destination for media data, planning tools, market insight, news and conferences has added Whistl’s doordrop planner to its Direct Module.

Whistl Doordrop Media developed its new doordrop planning tool last year and its campaigns have been proven to drive acquisition and retention by enabling advertisers to reach the right audiences with the right offers at the right time.  It enables brands to connect with consumers in their homes, applying insight and data analytics to target households that fit specific geo-demographic profiles.

Julie MacManus, Head of Mediatel Connected, said:
We welcome Whistl to the Mediatel Direct platform.  Print plays an essential and increasing role in many brand campaigns for high profile advertisers and this is reflected in the addition of Whistl to our suite of media planning tools.”

Mark Davies, Managing Director Whistl Doordrop Media, said:
“Whistl is a market leader in doordrop and geo-targeting services. Our intelligent doordrop campaigns are proven to drive consumer behaviour both in-store and online. As intelligent doordrop is so highly targeted, you can engage valuable consumers with minimal wastage, making it one of the most cost-effective broadcast channels in your media mix.”