Managing Director of Whistl Doordrop Media Mark Davies has been quoted by Print Power on the DMA's Annual Doordrop Report 2018.
Mark Davies said:
“We’ve waited a long time to see something like this. Door-drop is a channel that has been relatively side-lined – maybe even sent to the gulag of media for the last 10 years.
“But advertisers are waking up after the post-digital hangover and seeing that some of their money has gone to the wrong places – all while the channels they’ve neglected have gotten better at driving response.
“In terms of reach, door-drops are unbeatable. We’re in more homes than any other marketing channel, including the internet. And, in fact, I think what we’re realising is that the ‘sweet spot’ for us is the intersection between ROI and reach.
“Digital display advertising, by contrast, is usually at the bottom of the pile, both in terms of scale and effectiveness. And yet today, £3bn is spent on digital display and only £2bn on mail and door-drops.
Read the full article by Print Power here:
And the full DMA report is available to all DMA member here: