We scooped the IPM COGs award for the ‘Coupons’ industry category for our work with Kellogg’s in delivering a highly targeted campaign with exceptional results.
Our submission illustrated how we get under the skin of a client’s brand, overall strategy and specific commercial aims, to deliver cost-effective coupon-based doordrop campaigns locally or nationally. It showed how doordrop media can give clients an unparalleled opportunity to measure retail sales impact and ROI on money-off incentives.
Our long-term relationship with Kellogg’s is testament to our thorough understanding of the impact of coupon-based campaigns, including sales, awareness and engagement, and how these insights can be refined and applied to drive repeatable successes.
We were also highly commended in the Direct Marketing Services industry category, for our work on the BT Sports Campaign.
Our submission showed how we use intelligent doordrop to help brands increase reach and get greater impact from media spend by addressing the right people at the right time with the right messaging and offers. Our work with BT demonstrated how we target high-propensity households by combining multiple geo-demographic data sources to develop granular consumer profiles and how, by reducing wastage through relevance, we make doordrop a cost-effective media choice. The BT Sports campaign also illustrated how we marry impactful formats to compelling creative – in this case, bespoke die-cut and stand-out design – to dramatically improve brand engagement.
Mark Davies, Managing Director for Whistl doordrop media said, “I’m very proud of these awards. Our long-term relationships with Kellogg’s and BT have enabled us to develop deep intimacy with their brands and deliver cost-effective doordrop campaigns. This recognition highlights how our intelligent approach to doordrop media continues to deliver powerful brand engagement in the home for our clients”.