OVO Energy encourages app downloads through intelligent doordrop

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Campaign objective

OVO Energy wanted to incorporate door drops as part of their multichannel, integrated approach, to drive new customer acquisition and build awareness of OVO Energy as a ‘Smart  Energy’ provider

Solution

Whistl built a blended targeting model that used four different data sources. A base of 4.2m households were identified as the most responsive whilst maintaining a full UK geographical spread. 5 different creative solutions were deployed

Campaign results

The doordrop started 3 weeks into a TV campaign, with an instant positive impact on sales, generating a 35% increase in response.

Campaign awarded 2016 DMA Silver – Best Use of Doordrop