OVO Energy encourages app downloads through intelligent doordrop
OVO Energy wanted to incorporate door drops as part of their multichannel, integrated approach, to drive new customer acquisition and build awareness of OVO Energy as a ‘Smart Energy’ provider
Whistl built a blended targeting model that used four different data sources. A base of 4.2m households were identified as the most responsive whilst maintaining a full UK geographical spread. 5 different creative solutions were deployed
The doordrop started 3 weeks into a TV campaign, with an instant positive impact on sales, generating a 35% increase in response.
Campaign awarded 2016 DMA Silver – Best Use of Doordrop